Before I start explaining why automation tool is useful for online seller, you need to know some of the benefits of the social media. Here in this post I have explained major strategies and benefits of social media automation that definitely helps for online seller.
A brand is no longer what we tell the customer it is – it is what customers tell each other it is
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1. What are the benefits of social media marketing for online seller?
Definitely, social media can reach millions of people all around the globe. Here are five benefits of social media marketing for online seller for sharing their posts across all platforms.
1. Increase Customer Engagement:
Customer engagement means you need to always nourish your relationship with them. This could be constantly posting content that they will like and would respond to answer the queries that customers have as well as constantly getting in touch with them. The main aim of social media is to drive people to your online store, keeping them engaged will actually get you more users to check your site. For example, you are running a designer clothing store so great way to customer engaged is by posting a blog about clothing. Such blog posts are really helpful for customer to learn new thing from you.
In my previous post, I have explained how to increase engagement on social media. Engaging with your customer is not just telling about what you have to sell. If you want to engage with your customer then join the conversation, discuss with them. It is important to post content that matters to them because this is the way for you to earn their trust and loyalty.
2. Increase Brand Visibility:
Social media is the great platform you can utilize your store’s visibility online. Shares will help to get more followers, leading to more visibility, returning to traffic and the building of a community.
Your presence on social media allows your customers and followers know what your business is doing. When you are doing great things your followers are more likely to share your business within their groups who may also be interested in what you have to offer. The more followers you have through your social media, more exposure you can gain and people share your business with others.
3. Reduce Overall Marketing Cost:
Social media can reduce the marketing cost considerably. However, one of the important features of social media is it’s a free way to share content to your potential customers. In addition, it’s a great and cost-effective way to get your brand in front of fans and potential customers. When you use these social networks, you don’t need to hire digital marketing agency for marketing your product. Facebook allows businesses to create pages and groups without any cost. Many companies have taken great advantage of Facebook pages as a free advertising tool.
4. You Can Offer Better Customer Service:
Social media gives the perfect opportunity to reach your customers. Maintaining the social presence allows you answer questions, solve their problems, concerns and respond to complain that benefits the customer and boost your reputation.
If you are using Facebook or twitter then customer can directly communicate with you and you can quickly answer them in a public format that allows other customers to see the quality of your customer service. If you are providing good customer service then your customer recommend your brand or product to the other people as well.
5. Increase Brand Awareness:
One of the most important benefits of social media marketing is easy to recognize. It’s a way to introduce people to brand. If you build your brand, then customer will easily come to buy your product. So social media is the perfect channel to promote a brand or attract new customers. If any customer found your products on social media then it influences on their shopping behavior and enhances the brand loyalty.
I hope you understand the benefits of social media marketing for online seller but along with the benefits you need to understand why social media automation is useful for online seller.
2. Social media automation strategies for online seller:
Social media automation, when done with proper and the right way is awesome. It can amplify your great content while freeing up your time to create more of it! Let’s take a look at some of the ways why social media automation tool is useful for online seller.
1. Save Time by Curating Content:
Finding and sharing excellent content is a great way to build a brand and an audience on social media. For this content curation tools scour the web for relevant to your audience. They can save lots of time you may otherwise spend thinking about and looking for content to post on social media to keep up your activity. Content curation is the best way to get the right content for your website without big investment of your time.
2. Automate Your RSS:
Online marketers generally want to share their latest posts as many social places as possible and they end up on the social media so automation is also helpful here. You can automate RSS so that new posts get transmitted directly into your social media channels. You will find plenty of content online so finding the specific content is very difficult. Rich site summary or RSS is the standard format that is in almost every app. A feed reader is the automation that does the searching for you. Zapier is the one kind of RSS reader that goes to the next level by allowing you to integrate RSS with lots of other apps automatically. It saves lots of time and you don’t need to repeat your posts from one platform to the next.
3. Save Time and Efficiency with Scheduling Posts:
Social media automation tools make your job much easier and give you a lot of advantage. It saves your time and easily maintains a posting schedule on social media platforms. Automation tools allow you to schedule your post in a queue according to your requirement.
Schedule or share evergreen content frequently on social media
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In addition you can properly define your strategy as well as extend your post limit. You can easily schedule an update most of the post for a week or a month so that saves your time and efficiency and you can easily spend time for another activity. So if you have evergreen content, you can schedule updates more frequently. Scheduling allows you to maintain your social media presence when your audience is online.
4. Organize Your Social Sharing With Automation Tools:
Automation tool like SocialPilot allows you to connect your Facebook, twitter, LinkedIn and Pinterest accounts so that you can create queue of content that get send at the time you choose. Whether you are online seller or marketer this type of tool really helps you to create advance schedule for your post. Automation tool really helps you in getting real time update and maintaining your social presence with your audience. With using automation tool, you can easily manage all social media campaign and manage multiple accounts with one login.
I hope now you are convinced with benefits and strategies of social media. So which of these benefits and strategies appeals you the most? Share your experience with us in the comment box below.
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