Social media is a highly visual medium and attractive images are an essential part of your social media presence. Social media cover photos are great for conveying brand values, highlighting a current campaign, or conveying what your company has to offer. To optimize your social presence, you have to make sure that the images you are using to represent your brand are the highest quality and the best fit for the different social networks. Nowadays image should not only attract readers but must be appealing enough and convince the reader to share and spread it across social networks.
Here, in this article, you will get the brief guide about social media image sizes or dimensions for the top social media websites. Along with the specific dimensions, I have also included the tools that will help you to create the best quality image for your social media.
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1. Facebook:
The Facebook cover photo should be all about your business, so why not use one of your product photos that represent your company? The meaningful Facebook conversations begin with great content and that includes an image that you share. Use your Facebook cover photo and newsfeed images to connect fans to your brand. Whether it’s an image of your recent blog post or one that promotes your business, make sure it represent your business.
In fact, you need to include the image that fits with your audience’s interest. These elements can also be applied to your Facebook cover photo in order to make people feel a certain way or take a specific action when they come to your page.
Image Guidelines:
Cover photo size: 851 x 315 pixels
Profile photo size: 180 x 180 pixels
Shared image size: 1200 x 630 Pixels
For best result upload JPG file less than 100 KB
Image with a logo or text may be best as a PNG file
Find more information on Facebook’s guideline
2. Twitter:
Like all other social networks, Twitter is also known as one of the best social media networks that your customers will most often use to discuss your brand. Your header photo has to be a bit larger than your profile photo so you also need to choose it at the highest resolution.
Also, your Twitter profile picture is your main identification that will be visible to everyone. It will be visible on your home page, on the Twitter stream of your followers whenever you Tweet so make it something attractive. Just like your cover photo on other social networks, your Twitter header image is your branding opportunity. Use your header image to align your look and feel, marketing message and company tagline.
Image Guidelines:
Header photo 1500 x 500 pixels
Profile photo 400 x 400 pixels
Image in stream 880 x 440
JPG, GIF, or PNG file is recommended
Can tweet up to 4 images at one time
Find more information on Twitter help center
3. LinkedIn:
LinkedIn is known as the largest professional network. Where other social networks may be good drivers of traffic and customers, but LinkedIn is a great place for B2B as well as recruiters to connect with industry leaders.
In addition, ensure that you use creativity to highlight the most relevant things about your business and brand in the banner image as well as in your cover image. With using this network, you can connect and engage with more professionals. If you have creative images then your professional or even personal posts are noticed other people easily.
Image Guideline:
Company cover image size: 1000 x 425 Pixels
Profile Picture size: 400 x 400 Pixels
LinkedIn logo size: 400 x 400 square
Shared post image has landscape layout
It supports JPG, GIF or PNG files only
Find more information on LinkedIn help center
4. Pinterest:
Pinterest is a wonderful platform for driving referral traffic to your site. It’s a very important for you to make sure you’re optimizing your Pinterest page regularly and using proper image sizes for your boards and pins.
A Pinterest profile image may not be as significant as that of Facebook or Twitter profile images. However, you still need to use a nice one. Like other social sites, your profile picture on Pinterest should be something closely tied to you or your brand. After all, anyone who arrives at your board or pins through the keyword search will probably have a look at your profile too.
Image Guidelines:
Cover image size 217 x 146 pixels
Pinterest Profile size: 165 x 165 Pixels
Pin size 236 pixels
Board image size 222 x 150 pixels
Supports JPG and PNG for profile pictures
Find more information on Pinterest help center
5. Instagram:
Mainly Instagram focuses on images but image size matters a lot. It’s very simple. However, Instagram profiles don’t have particular cover photos. Your cover photo is created by the images you share on your Instagram profile.
Image Guidelines:
Profile photo: 110 x 110pixels
Photo thumbnail 161 x 161 pixels
Photo size 1080 x 1080 pixels
Appear on home page at 110 x 110 pixels
Find more info on Instagram help center
6. Google+
Google+ is a great site to present your company not just because of the social aspect but also because your Google+ account is tied to search engine itself. When someone searches your brand, Google pulls in your Google+ account information, including your profile picture and recent posts. Google+ cover image is the main photo on your page, so select your photo wisely. It’s the best opportunity for you to highlight your product or service your brand offers or maybe select an image that reflects the belief your company.
Image Guidelines:
Cover photo size: 1080 x 608 pixels
Profile photo size: 250 x 250 Pixels
Shared image size: 497 x 373 Pixels
Choose image with JPG, GIF or PNG file
Find more info on profile and cover photos at Google+ help
7. Tumblr:
Tumblr is a customizable social network that allows users easily share anything they want. Although the profile photo of Tumblr doesn’t appear frequently throughout the site but you need to make sure that you choose the image that suits your page layout.
Image Guidelines:
Profile image: 128×128 pixels
Image post 500×750 pixels
JPG, GIF, PNG or BMP image is recommended
Image can’t exceed 10MB
Animated GIFs must be under 1 MB and max at 500 pixels
Find more info on Tumblr help center
Use images that represent your brand on social media
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Image Design Tools
I know it can be difficult to come up with a fresh image for each social media post you create so here I have put together this list of amazing tools that help you create free images for websites, blogs, social media posts and much more. So, let’s take a look on these amazing tools and resize your pictures until they’re pixel perfect.
1. Canva:
Canva is an easy, free and pretty image creation tool. You can use it to make all sorts of different social media graphics, from Facebook cover posts, ads and apps to blog images, Twitter posts and covers, Google+ images and presentations. You can choose various backgrounds, layouts, banners, templates, shapes, lines, fonts etc. Many images are free so you can upload your personal images as well. In addition, Canva has different social media templates so you can easily make social media images including cover photos, profile photos, posts, and advertisements.
2. BeFunky:
BeFunky is a photo-editing tool that you don’t require to register and that is the main reason most of the people like to use this tool. With BeFunky tool, you can edit the photo, create a collage and design your photo as you want. No worries if you don’t know photoshop because it’s easy to create the customize graphic design tool. In addition, creating inspirational picture quotes is also easy with using this tool.
3. PicMonkey:
PicMonkey is an amazing tool for editing or designing brand new images for your social media posts. PicMonkey is an also user-friendly photo editor with apparently endless filter and editing options. It also provides a fantastic guide on its blog to help you create your own free images. It has many more features where you can edit your picture, touch up your picture, design it or even you can make a collage image also. So with using this tool you can create the most eye-exploding photo you’ve ever made before.
4. Share As Image:
Share as image is an awesome tool for creating and sharing image across social media. You can easily create and share engaging, unique and tastefully branded content with image in a matter of minutes. Share as image helps you fulfill your social media marketing goals by getting your content to be more visible. It has Chrome extension so you can easily share any image on the web. Anyone can use this tool to create beautiful and custom images.
I use images to brand my business in a consistent way from my social media graphics to my cover photos. How are you using images to brand your business? Share your insight and experience with us in the comment box below.
Snappa's drag-and-drop editor, it’s quick and easy to create your own graphics for blog posts, social media profiles and ads. The tool provides access to more than half a million free stock photos, 70,000+ vectors and shapes, and 200+ fonts. It's free to download up to 5 files per month, or $10 a month for unlimited downloads.
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