If you wonder what everyone else is doing to get tons of traffic from Pinterest, you need to follow few strategies. Increasing traffic to your blog post is important for a good return on investment. Pinterest has become an integral part of the promotional strategy. In fact, Pinterest is considered as the best social media traffic referral source and best site where people go to read the article of their choice. But how do you do it? In this post, you will find 6 strategies that help you on how to use Pinterest to increase traffic to your blog.
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1. Create a Blog Board on Pinterest:
First of all, you need to create a blog board on Pinterest for your particular blog articles. Once you create a blog board that makes it easy for your followers to find your blog post and follow your blog board. Make sure the title of your Pinterest blog board the similar as your blog page title. For example, if you are a hobby craft store and you blog about crafts and DIY projects, name your Pinterest blog board the same as your website blog name such as “hobby craft” or “MY hobby blog.”
The name of your Pinterest board with keyword makes it more likely to show up in search engines as well.If you have many blog posts, you can break down them into different categories also.If someone is searching for information about social media marketing, for example, Kim’s board “social media marketing” shows up:
You can pin many things in your blog board includes:
Inspirational quote or brief summary from the blog
Image of your blog post
Link of your blog
2. Increase Engagement on Pinterest:
For any social media marketer, you need to engage your followers. This is fact if you want to turn your Pinners into your blog readers as well. When it comes to Pinterest, the more you engage with people, the more you connect on your blog and other websites. In addition, the more active you are in liking, commenting or re-pinning your business is more visible to your target audience.
So how do you get engagement on Pinterest? Pinterest is the best way to know your market better and for your market to get know you better as well.
For example, Michael stores have created 81 different boards on Pinterest and nearly 2000 pins. Their contest is consistently user-friendly DIY & Craft tips. What really makes them stand out is how engaged they are with their customers. They even go so far as to create “DIY & Craft”, to showcase the pins and products of their followers and this way they will get traffic to their blog.
Tips to engage on Pinterest:
You need to pin good, unique and appropriate content
Pin regularly and consistently so your pins get seen in your followers’ feeds
Follow your followers
Find out the followers boards and pins for good content ideas they like
Repin, like and comment on your Followers pins if you actually think they are good
Repin business leaders and other great content your followers will like
3. Add Pin it Button to Your Blog:
Once you add Pin it button to your blog it allows the visitors to easily pin your blog post. You will get all the pin description and information when you add the button to your site. In this way, the visitor can click the button and pin your post easily. Unlike other social media sharing button, you must add the Pin it button individually to each blog post. However, set up and installing the pin it button is very easy and in return you get to select the image and set the default description for everyone who pins your post from your blog.
When your blog are shared by your reader, your reader’s followers are more likely to read it. It’s like word of mouth marketing for your blog. So ensure that you have Pin it button on your blog post. Make it easy for your pining readers to share it on the site they love most.
According to the Pinterest, the “Pin it” buttons can create a huge traffic back to your site. For example, I have “Pin it” button for images, embedded on my blog posts. When a reader clicks the “Pin it” button on the top right-hand side, they create a Pin on their own Pinterest site.The pin will show up in the reader’s Pinterest Pins- and the follower’s home page as well.
4. Create a contest board:
You need to post engaging and interactive contest because it is the excellent way to drive traffic to your blog. Run contests directly on your blog and Pin it to your contest specific board on Pinterest. Your ultimate goal is to drive traffic to your website so promote it on your Pinterest site to get more participation.
Contests are very engaging and definitely, help you to drive a lot of traffic to your blog. Create a contest Pin board and pin your blog hosted the contest on it.
5. Make Your Blog Post Pins Easy To Find:
Your blog post pins are easily indexed on your site as well as search engines. So ensure that you are using good techniques while posting your blog post pins on the site. First of all, you need to do is to make sure your Pins are easily searchable. Make sure your account setting is set to allow the public search engine to find you.
Few tips on how to post Pin on Pinterest:
Make sure your blog title is same as your blog board title
Use appropriate keywords to describe your post
Use hashtags if you can’t find a way to use the keywords in your description
Include keywords in your image ‘alt’ tags
6. Use Rich Pins:
Now Pinterest allows different types of Rich Pins that allow your business to append more information on your Pins. There are six types of Pins: app, movie, product, article, recipe and place. The article Pins share more data than regular “Pin it” button. If they’re pinned, they automatically add information such as headline, author, link and story summary. They also include a logo and description below the image. Product pins are best for eCommerce business because they add price and availability where users can buy the product on the pin.
When it comes to driving traffic to your blog site these pins will really increase your traffic. Just you need to apply to Pinterest in order to add Rich Pins to your website. Before you do this, you have a blog site that meets the rich pin requirements as well as you need to include particular metatag to your site. Read the developer Rich Pin here you will get detailed information.
Do you have Pinterest strategy to share?
Although the millions of images are being pinned now, it’s not difficult to get your photos noticed and repined. Just you need to showcase the things that might be interesting and user-friendly that will help you to drive traffic to your page. I’d love to hear how you are using Pinterest to drive more traffic to your blog. Share your insight and experience in the comment box below.
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