This section will really help you to know the success story of many who are earning handsome amount with the help of Instagram. So let’s begin with some mistakes that usually people do while marketing their product or brand on Instagram. Frankly telling they are really very silly mistakes but if you focus on such mistakes and try to rectify them, then I can promise you can great command over the branding your product in a very optimistic way.
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Use emojis in your bio that easily attract people to your product
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1. Using Incomplete Bio:
Creating a perfect bio for your business or brand is the half road driven. When I open my Instagram account, I usually come across many account that lacks proper and relevant bio information of their brand or business. Don’t make it boring or too long. Don’t even post too much about your product or brand. Try to keep it as simple as it. So large number of people can connect you. Use the space given to you for posting Hyperlink of your product. Also, consider including emojis and line spacing to make it easier for your audience to read. Use it wisely and get millions of eyes grabbing on your product easily!!
2. Not Responding to Your Followers:
It’s very simple if you want a huge number of fan followers. Then it is required that we should serve them properly. Responding back to your followers is the one key activity that helps to expand your popularity. But, if you are not doing this activity then you are the major risk of harming your business popularity.
When somebody leaves a comment regarding your product or brand, take a time to respond. Even if, they give you some suggestion then accept it very modestly. Also, any customer or followers need some assistance in terms of your product or brand. You should provide them genuine customer service. Even if, any personalized concern is required then give them your email address. So further, you can solve the problem. Building relationship with your followers and responding to them in comments is a great way to create a value. Responding to your followers shows you are the concern and interested in engagement as well.
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3. Posting Random or Poor Quality Image:
Images are everything on Instagram. The quality of images you use says a lot about your brand. Poor quality images look unprofessional and no one wants to see this type of images. So one should be very much careful about the quality of the images. As is obvious, if you are posting the image of your brand or product with poor quality then followers may lose interest and won’t prefer to follow your brand or business.So you need to take lots of gorgeous photos of the same subject and select best one among them. Also, you can use some of the online image editing tool like
So you need to take lots of gorgeous photos of the same subject and select best one among them. Also, you can use some of the online image editing tool like Pixlr and PicMonkey for editing your photos before you post them on Instagram. Even you can take advantage of Instagram filters as well.
4. Not Using Hashtags Properly:
Hashtags play a vital role in the discovery of your post on Instagram. But, usually people make the mistake of using hashtags I would like to say that not using proper hashtags or not using at all is another mistake many brands and businesses make. They should be relevant, short and easily searchable for all. Make certain that you are following some popular hash tags that are very pertinent to your forte. As it helps you to grab the follower’s attention towards your business or brand.Instagram users search popular hashtags to discover new things. The more hashtags you include in your post, the more you will show up on feeds and drive traffic to your profile. It is found that there is a direct correlation between a number of hashtags used per post and post engagement.
Instagram users search popular hashtags to discover new things. The more hashtags you include in your post, the more you will show up on feeds and drive traffic to your profile. It is found that there is a direct correlation between a number of hashtags used per post and post engagement.However, Instagram allows for a maximum of 30 hashtags per post and according to
However, Instagram allows for a maximum of 30 hashtags per post and according to Quick Sprout posts with 11 or more hashtags received 80% more interaction compared to just 22% when using 10 and 41% when using two.
11 or more hashtags received 80% more interaction on Instagram
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5. Posting Boring Content or Repetitive Content:
Consistency is the key for any business to get success. Same here, over Instagram you need to be extra careful about the content you posting as well as you should give attention that you are losing the consistency. For instance, today you have launched one new product; you have posted some nice pictures with some catchy hash tags. So it becomes necessary that you should follow the marketing of the same product for some stipulated time period. Due to which followers will remember your product for the long period. Otherwise, it will get diverted and followers may lose interest in your product.
So, you need to bear in mind that you shouldn’t make mistake quality for consistency. Spamming your followers feeds with a plethora of images or repetitive content every day is not the good idea. In order to keep your audience engaged, you need to post interesting content.
6. Not posting regularly for your followers:
Instagram is a very strong part of social marketing these days. While doing marketing the most important part we are using is the regular posting on Instagram. But, here regularly doesn’t mean posting overly. Consistency is very important for marketing or branding your product. So that follower can able to remember you for a long time. Not posting frequently can also create the problem. The human mind is habituated in such a way that it will remember only those things, which comes front of his/her frequently. One should take care that you should post some relevant content that can help sometime to recall your product or brand to your followers.
7. Over Posting or Under Posting:
If you are a wise user of Instagram, then you might know that posting more on Instagram is big No! No! Sometimes, followers will get annoyed with your constant posting on Instagram. However, when you are not posting enough your follower will think you are neglecting your account or they forget about you. So, one should make a strategy before posting on Instagram. One should decide proper timing, as “Timing is everything”. Don’t mess your account with overloaded Instagram posting with the same content and no relevancy towards your brand or business.
The main aim is to post on a regular basis so in this case social media scheduling tool helps you to space out your posts 2-3 times day. Use SocialPilot to schedule posts on Instagram. It helps you to organize your posts on your schedule post time, simply connect your account and create the post then you will get a push notification on your mobile. You just need to tap on the push notification on your phone to be directed to SocialPilot mobile app. Just review the post and publish it on your Instagram account.
8. Buying Followers:
Try to grab the attention of your followers in the organic way, rather than going unnaturally. As it will harm your business to the greater extent. This strategy is considered one of the artificial methods to build the long-term relationship with the followers. You should not buy followers because it gives you:
less Engagement:
When you buy followers, you aren’t getting people who are attracted or eager to engage with you. You are just buying numbers. After paying for followers/fans or engaging in forceful follower churn, you are probable to get a large number of fake accounts amongst your number.
Losses of Integrity and Reputation:
In the world we are living, ethics is maybe more tricky to define as everyone has a different sight of what ethics is. People might not discern that you’ve bought followers, but going from 30 followers or likes to 30,000 in just 2 days, will let people get little suspicious and even your integrity may be get questioned too..!!
9. Setting Your Account to Private:
Your Instagram community has interested in what you have to offer. Setting your account to private you are only limiting your opportunity as well as it is the most common and fastest reason behind hurting as well as losing your followers on the Instagram. Two key reasons play major role behind it:
If you have set your accounts to private then follower need to approve your request which can take 1 hour or more. So it becomes cumbersome.
They are unable to view your profile. So might lose interest in your profile or business.
Make sure your account is set to public. So go to your privacy setting and change your account setting open and see how quickly your follower count goes up.
In A Nutshell:
This is few notable and usually done mistakes on Instagram for marketing the product or brand. But, be perfect and well researched before doing marketing of your brand or product on the Instagram. So if you enjoy reading this blog or have any other tips then share your views in the comment box.
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