Wrike saves advertising agency 50% of their time by streamlining cross-department communication

“The nice thing about Wrike is that you can hack it for your needs. It’s flexible enough that if you want to make it do something, you can.”
- Megan Peters, Research & Account Coordinator, Freestyle Marketing
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THEIR STORY
Streamlining communication with other departments was difficult and time-consuming
As a small advertising agency in Salt Lake City, UT, the creative team at Freestyle Marketing Group was fairly proficient at communicating within their own team. However, it was crucial to their success to also align with the initiatives of the account services team to complete client projects. They struggled with this alignment as their client base began to grow. Using Google spreadsheets and other tools for recording tasks and communicating with different teams became slow and inefficient. It drove the team to search for a solution that could provide this small, powerful agency the right tools to achieve their goals and keep projects on track.
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THEIR VICTORY
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Freestyle Marketing is saving half their time by communicating project statuses through Wrike
Wrike was able to align the initiatives of both the creative and account services department and cut down meeting times by 50%. Before Wrike, production meetings would take up to and hour and a half. Wrike has cut those meetings down to 45 minutes by eliminating the need to ask for updates on each project during the meeting.
“Nobody likes meetings, that’s true for every business. With Wrike, we’ve been able to keep them a lot shorter, which gives us more time for other projects and opens up time for fun things.”

THEIR SUPERPOWERS
Task Dependencies
Megan calls this feature a “must-have” for Freestyle Marketing. When working with multiple projects per client, deadlines are constantly changing. The dependencies feature automatically adjusts work schedules when linked tasks change. The people responsible for those tasks are then notified about the new dates.
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Custom Dashboards
Custom Dashboards allow the creative team to track their own projects, as well as important tasks that other teams are working on. They tailor their Dashboards to provide them with the information they need to check on throughout the day. This way, important updates are easy to find right when they log in to their account.

Project Templates
Whenever the creative team gets a new client or project, they start by duplicating their existing project template in Wrike to set up the new work and get everyone onboard quickly. Templates are also their central location for standardized documents to be stored and duplicated. They eliminate the tedious task of creating and sharing a new version of an existing project workflow or document each time it’s needed.SIGN UP NOW