Social media marketing is the excellent way for branding. With using social media marketing you can effectively put your brand among good targeted clients and audience. Having the latest social media statistics and facts at your fingertips makes your strategies and creative ideas more relevant and successful.
social-media-stats
Social Media Statistics:
More than 3.5 billion active internet users
Over 2.5 billion people have social media accounts
Nearly 1.8 billion people as active social media accounts
1.6 billion active mobile social accounts globally
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As the Internet gains another 225 million active users around the globe, social media growth is set to continue in 2016. In this blog, you will find the latest statistics for Facebook, Twitter, Instagram, Pinterest and LinkedIn.
Facebook:
Facebook was launched in February 2004 by Mark Zuckerberg, Dustin Moskovitz, Eduardo Saverin, Andrew McCollum and Chris Hughes. Check out below statistics to know more about Facebook.
socialmedia-statistics-facebook
There are more than 1.6 billion daily users on Facebook
Every 15 minutes or 8 per second 7,246 people are added on Facebook
Every minute there are 150,000 messages sent
There are 500,000 Facebook “likes” every minute
79% users are using Facebook from their mobile
745 million daily mobile users
Over 350 million photo uploaded daily
Average 21 minutes users spend on Facebook daily
927 million hours users spend on playing Facebook games per month
Facebook generates $1.4 million in revenue every hour
Nearly 4.6 billion likes are generated everyday
75% of Facebook’s ad revenue comes from mobile advertising
There are 40 million active small business pages
People share 1.3 million pieces of content on Facebook every minute of every day
1,00,000 friend request made on Facebook every minute
There are 890 million people log in to Facebook daily
52% users are female and 48% users are male
There are estimated 81 million fake Facebook profiles
1 billion mobile app link enabled on Facebook
34.5% of users are between 18 to 29 age group
Image posts get 179% more interaction than average Facebook post
Posts ending with question get 162% more interactions than normal post
140 number of language available on Facebook
Facebook drives 23% of all website traffic
30% of the U.S. population gets its daily news on Facebook
30% of the U.S. population gets its daily news on Facebook
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Twitter:
Twitter is one of the platform which is the best catalyst of brand awareness. It was founded by Jack Dorsey, Noah Glass, Biz Stone, Evan Williams in March 2006 at California. Take a look at the below statistics to get a better idea about Twitter.
socialmedia-statistics-twitter
There are 100 million daily active users on Twitter
There are 325 million monthly active users on Twitter
78% of users are using Twitter on their mobile device
Twitter ad cost 33 % less than other paid channels
Total 500 million tweets are sent per day
55% are female users and 45% are male users
63% of brands worldwide have multiple Twitter accounts
About 71% of tweets are ignored and only 23% generate a reply
81% millennials check Twitter at least once a day
29% promoted tweets boost offline sales
37% Twitter users are aged between 18 to 29
86% Tweet including link have higher engagement rate
88% of B2B marketers are using Twitter for sharing content
42% international brands post 10 tweets per day on average
65.8 % US companies use Twitter for marketing
There are 391 million Twitter accounts with no followers
81% Twitter user has less than 50 followers
44% of Twitter account have no tweets
46% of Twitter users follow news organizations
58% of top brand have over 1,00,000 followers
86% ad revenue comes from mobile
Tweet with image receive 18% more click through rate
Average 170 minutes users spend on Twitter
Approx 20 million fake Twitter users
29% user consider desktop and laptop for tweeting
58% of top brand have over 1,00,000 followers
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Pinterest:
Pinterest is popular image sharing website launched in march 2010 by Paul Sciarra, Evan Sharp, and Ben Silbermann. To know more about Pinterest, take a look at below statistics.
socialmedia-statistics-pinterest
There are 110 million active users on Pinterest
Over 176 million Pinterest accounts have been registered
57% Of Pinterest users pin, re-pin and interact with food related content
55% of all mobile device used for pinning are iPads
71% of are female users and 29% male users
80% traffic comes from mobile device
58% pin made with Tablet and 12 % with desktop
34% Pinterest users are aged between 18 to 29
Average 98 minutes users spend on Pinterest per month
83% of active users prefer to follow brand rather than a notable celebrity
Majority of daily active pinners are under 40
66 % of content that users Pin comes from brand website
92% of all Instagram posts are photos
30% users are using Pinterest from mobile
There are 146 million fashion brands on Pinterest
20% of total social referrals to eCommerce site come from Pinterest
Pinterest Pins with prices get 36% more like than those without
93% pinners shopped online in the past six months
Image without faces receive 23% more repins
More than 2.5 billion page view per month
14 million items are pinned everyday
27% of active Pinterest users follow a brand on the network
100 million food related board and 146 fashion related board exist on Pinterest
It has more than 50 billion pins on more than 1 billion boards
Pinterest engages 29% of total digital population
27% of active Pinterest users follow a brand on the network
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Instagram:
Instagram was founded in October 2010 by Kevin Systrom and Mike Krieger at San Francisco. Nowadays it is the most popular platform among men and women of all ages. To know more about Instagram take a look at the statistics below.
socialmedia-statistics-instagram
There are 75 millions daily active users on Instagram
Almost 85 million videos and photos people are uploaded everyday
Over 40 billion photos have been shared so far
Instagram currently has more than 430 million active users
53% Instagram users are aged between 18 to 29
97% of all engagement on Instagram are likes
51% of Instagram’s audience is male whereas 49% is female
1.7 million photo Instagram users like every minute
Post with hashtag create 12% more engagement
Post with location gets 79% higher engagement
96% of US fashion brands are using Instagram
90% Instagram users are under age 35
Total 50% retailers are active on Instagram
32% US teens consider Instagram is the most important network
47% adult user access Instagram on smartphones and 53% are using tablet
70% of Instagram user log in at least once a day
42% of teens are using Instagram on their mobile device
35% check Instagram multiple times a day
Photos with face gets 38% more likes
When Instagram introduced videos, over 5 million were shared in 24 hours
25 number of language available on Instagram site
Instagram earns $ 595 million in mobile ad revenue
Average 21 minutes users spend on the Instagram per month
36% of photos gets more like than video
42% marketer focused on Instagram
Photos with face gets 38% more likes
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LinkedIn:
LinkedIn is business-oriented social networking platform founded by Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, Jean-Luc-Vaillant in May 2002 at California. To know more about LinkedIn, take a look at the Statistics below:
socialmedia-statistics-linkedin
There are 300 million people use LinkedIn
1 million professionals have published post on LinkedIn
LinkedIn users spend 26% of their time using the mobile app
25 million profiles are viewed every day
41% access LinkedIn from their mobile device
3.5 million creative professionals follow influencers on LinkedIn
23% LinkedIn users are aged between 18 to 29
More than 3 people sign up every second on LinkedIn
32% job seekers are using LinkedIn
42% of user update their profile regularly
35% of LinkedIn users access the site daily
66% user generated tweet comes from mobile users
39% of users pay to use LinkedIn via premium accounts
20 number of language available on LinkedIn
91% of B2B marketers are using LinkedIn for sharing content
Total 46% users are female and 54% are male on LinkedIn
More than 3 million have created a company page on LinkedIn
1.5 million total number of LinkedIn groups
98% posts with images get higher comment rate
Post ended with question receive 50% more engagement
81% of B2B marketers use LinkedIn to launch new products
Post including link receive 200% more engagement
Average users spend 17 minutes on LinkedIn per month
13% users don’t have Facebook account
59% of LinkedIn user don’t visit Twitter
Post ended with question receive 50% more engagement
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Now it’s your turn?
Is there any statistics here that seemed particularly surprising or true from your experience? Feel free to share your views or input in the comments, it would be great to hear from you.
Source:
https://www.brandwatch.com/2016/03/96-amazing-social-media-statistics-and-facts-for-2016/
http://www.meltwater.com/sg/blog/35-stupendous-social-networking-facts-and-stats/
http://www.globalmediainsight.com/blog/twitter-users-statistics/
https://www.linkedin.com/pulse/2015-instagram-statistics-you-should-know-katy-elle-blake
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